Do value-added features add revenue? Can aggregating and mashing create wholly new products? Will print advertising dollars move online? This half-day session, New Business Models for New (and Gently Used) Content, will explore how a broad range of educational, commercial, and scholarly publishers are capturing the “long tail” of their markets with innovative business models.
This seminar, moderated by Christopher Kenneally of Copyright Clearance Center, will feature Stephen Rhind-Tutt of Alexander Street Press, Monique Fayad of OncologySTAT (Elsevier), Jake Zarnegar of Silverchair, and Susan Singer of Linden Lab (fouder of Second Life).
Please join us on Wednesday, November 14 (8:30AM – 12:00PM) at the 2007 Society for Scholarly Publishing (SSP) Fall Educational Seminars for this special event.
For more information, please visit www.sspnet.org.