Soho publisher Bronwen Hruska cited an increased cultural fixation with horror for the move
Catching up with PW's Andrew Albanese
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Manhattan-based independent publisher Soho Press will launch a new horror genre imprint, Hell’s Hundred, reports Andrew Albanese, Publishers Weekly executive editor.
“The imprint takes is name from the New York City neighborhood of SoHo, where the press was founded,” he explains. “The now chic neighborhood had a slightly less catchy name in the 19th Century, ‘hell’s hundred acres,’ so-called for its grim industrial facades and deadly factory fires.
The first two books from Hell’s Hundred will debut this summer, Albanese tells CCC’s Chris Kenneally.
“Soho publisher Bronwen Hruska said that the imprint wasn’t planned so much as the result of a natural confluence of a few factors: the increased cultural fixation with horror over the past few years; a bump in horror and horror-adjacent submissions at the press; and the passion of two young editors. Nick Whitney and Taz Urnov,” says Albanese.
Every Friday, CCC’s “Velocity of Content” features the editors and reporters of Publishers Weekly for an early look at what news publishers, editors, authors, agents, and librarians will be talking about when they return to work on Monday.
