Ahead of his keynote address this weekend to the annual conference of Novelists, Inc., Smashwords founder Mark Coker tells CCC’s Chris Kenneally who he fears in today’s turbulent publishing times. Hint: It’s not the Big 6. A self-styled “barbarian at the gates,” Coker believes authors now hold the cards and must be up to the challenge “not only to out-publish, but also to out-sell” the traditional houses.
In a recent column for “The Savvy Book Marketer,” Coker also shared thoughts on pricing strategies for e-books.
Podcast: Play in new window | Download | Embed