Data Direction for Publishers

“You’re not only a book buyer, consumer, reader, or a consumer of other media. What we saw in our data was that those that were avid in books were avid across other media,” says Dr. Rachel Noorda,

Ranking & Rebooting Publishing

A ranking of top players in publishing isn’t only a numbers game. Assessing the current state of the market in the middle of a pandemic and in the throes of digital transformation requires complex calculations far beyond spreadsheets.

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