BTB #77: Want Textbook Success? It’s By Design

Maybe you can’t judge a book by its cover, but the basic rules of marketing dictate that many a book is bought because it looks worth the reading. In fact, advises Robert Christopherson, creator of the leading physical geography texts in the US and Canada, textbook...

Making Copyright Work on the Internet

That’s what Creative Commons Vice President Mike Linksvayer says about CCC’s Ozmo.com in a short take from a recent interview with Chris Kenneally for an upcoming Beyond the Book podcast. The full interview is scheduled for release on February 2, ahead of...

BTB #76: Pub. U. Preview: Publicist Lissa Warren

In the first of a quartet of “Publishing University Preview Podcasts,” publicist Lissa Warren tells Chris Kenneally what it takes to get you and your book on television. A good first step, she suggests, is a YouTube “sampler” that lets...

Best of BTB: Uncovering Race Coverage

Chris Kenneally and “Beyond the Book” returned to the Miami Book Fair for “Uncovering Race Coverage: What We Mean When We Write on Race, Politics and the American Scene.” Kenneally was joined by Keith Woods, Dean of Faculty of the Poynter Institute, along with Brad...

BTB #75: In This Class, They Read Books – and Publish Them

While in Portland, Oregon, for the PubWest conference, Christopher Kenneally learned from Dennis Stovall about an unusual sort of graduate school program that doubles as a book publisher. Ooligan Press at Portland State University is dedicated to teaching the art and...

BTB #74: Live From Anywhere… Getting Authors Air Time

For authors and publishers alike, the radio tour is an efficient, cost-effective way of reaching audiences far and wide. From his executive offices at Planned TV Arts, the agency that perfected the idea, Brian Feinblum gives his tips for a winning radio appearance....

BTB #73: Advice for “Accidental” Authors

For one thing, says author/publisher/software developer Susan Daffron, “forget bookstores. People buy our books exclusively online…because that’s where people are shopping anyway.” Daffron shared with Chris Kenneally her provocative and insightful advice on what it...

BTB #72: Uncovering Race Coverage

Chris Kenneally and “Beyond the Book” returned to the Miami Book Fair for “Uncovering Race Coverage: What We Mean When We Write on Race, Politics and the American Scene.” Kenneally was joined by Keith Woods, Dean of Faculty of the Poynter Institute, along with Brad...

BTB #71: Scott Flora on SPAN’s PubWest Partnership

From Portland, Oregon, and the annual PubWest conference, Chris Kenneally speaks with Copyright Clearance Center partner Scott Flora of the Small Publishers Association of North America (SPAN). Flora gives us his take on surviving in a tightening economy and why...

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