BTB #112: A Remote Control for Your Life?

Aug 16, 2009 | Podcasts

Of all devices in your life, the cell phone or PDA in your pocket or purse is the most personal of all. And for a media giant, that represents an unprecedented level of challenge and opportunity. In her company’s vision, explains Alisa Bowen — who heads up...

BTB #111: What To Do When You Don’t Have Time

Aug 9, 2009 | Podcasts

Are you in charge of your “to-do” lists or are your lists in charge of you? Susan Robison – the “Professor Destressor” – helps her TAA 2009 conference audience unlearn what we’ve all heard about time management and how to apply practices that will increase...

BTB #110: So Much Media, So Little Time

Aug 2, 2009 | Podcasts

As Senior Editor for Reason, a monthly journal covering “politics, culture, and ideas … [and] making a principled case for liberty and individual choice,” Michael Moynihan now sees his reporting appear in numerous forms: print, blogs, video, and more. “There’s a...

BTB #109: Putting Google to Work

Jul 26, 2009 | Podcasts

Copyright Clearance Center’s online catalog now includes “preview” results from Google Books. When users choose a book title in the CCC catalog that is also available from Google Books, they can click on “Google Preview” to browse through the book just as...

BTB #108: Social Media Tools and Tips

Jul 19, 2009 | Best of VOC, Podcasts

Thanks to Facebook, YouTube, Twitter, FiledBy and more, “people get the things they need from each other, rather than from corporations,” observes Groundswell author Josh Bernoff. For authors taking on the responsibilities of marketing their work and their careers, he...

BTB #107: A Beach Day for Authors

Jul 12, 2009 | Podcasts

An author herself, sales guru Janet Spurr offers this advice: “Think of yourself as a business consultant rather than a salesperson. You want a long-run relationship with the store buyer, whether it’s a book store, a gift store, a museum shop, or a boutique. And if...

BTB #106: A World of Information

Jul 5, 2009 | Podcasts

At the recent SLA Conference, Chris Kenneally discovered that there’s more to research on the Web than just “Google-ing.” He spoke with Marcy Phelps, the new president of the Association of Independent Information Professionals, along with her AIIP colleague Linda...

BTB #105: BISG Trends 2009 Report

Jun 28, 2009 | Digital Transformation, Podcasts

In its annual report on the book publishing business, BISG names the “leaders and laggards” for 2008, and looks ahead to 2009 and 2010 for signs of recovery and growth. Information “feeds the agile response” necessary to survival, say co-authors...

Best of BTB: For Small Publishers, Good Marketing Is Hard to Find

Jun 21, 2009 | Best of VOC, News, Podcasts

But look no further than the IBPA, which is set to launch an ambitious new membership drive. “These times demand publishers work smarter and work more efficiently when producing and marketing their titles,” notes Frank Gromling of Ocean Publishing, who is heading up...

BTB #104: Michael Healy on Authors Guild, AAP, Google Settlement

Jun 18, 2009 | Copyright, Podcasts

In his first public interview, the man expected to become the executive director of the Book Rights Registry (BRR) says that, “the involvement of Google in [the publishing] marketplace, and others, is going to be part of the transformational character of [the industry...