BTB #120: Get To Work On Facebook

Facebook Can Get You Fired, warns Paul Dunay, social media heavy and B2B marketing savant. But the fast-growing worldwide crowd of online “friends” can also get you work or find you new customers, he says. Co-author of the new Facebook Marketing for Dummies, Dunay...

BTB #119: Textbook 2.0

Amazon’s launch of a “textbook-ready” Kindle aside, the news on technology and textbooks isn’t just about delivering content. Panelists for this year’s TAA Conference – including Roth Wilkofsky, President of the Arts and Sciences Communication, English, and Political...

BTB #118: Pledge Allegiance to Content Nation

One of this country’s leading information pundits tells Christopher Kenneally that it’s time to salute a new flag. John Blossom, author of Content Nation, explains how we all are going boldly into new frontiers online: “It’s not necessarily that people’s passports...

BTB #117: How AAP Explains The Settlement

In this session, recorded on July 15th, Chris Kenneally interviews Allan Adler, Vice President for Legal and Governmental Affairs for the AAP. Mr. Adler discusses the benefits of the proposed settlement; AAP’s reaction to the U.S. Dept. of Justice evaluating it...

BTB #116: What You Should Know About Google Settlement

Originally recorded on June 22nd, copyright attorney and publishing expert Lois Wasoff reviews important developments regarding the proposed settlement in the landmark class action lawsuit. In a previous session, Wasoff outlines for publishers, authors and literary...

BTB #115: Survey Finds Google Settlement ‘Unsettled’

Over the last several months, Copyright Clearance Center has produced programs to inform authors and publishers – in the US and around the world – about the choices they face over the proposed settlement in the landmark Google Books case. Because it is a class action...

BTB #114: Your Readers Are Your Co-Authors

Beginning early to gather feedback about your intentions for a new book can provide authors with valuable insights on whether or not an idea will gain traction, says Social Media Bible co-author David Brake. “What authors are doing is leveraging the collective wisdom...

BTB #113: Stop Talking, Start Listening

Media guru, NPR personality, and Advertising Age critic Bob Garfield tells Chris Kenneally why he had to invent a publishing company after some 50 publishers declined to put out his latest book, The Chaos Scenario, according to the principles of “Listenomics” – “not...

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