BTB #301: BEA CEO Panel on New Business Models
With the core business model of book publishing under threat in the digital era, publishers must seek different ways to employ their skills and resources to make money. They are diversifying, acquiring and building new branches of their business. They are expanding...BTB #300: “50 Shades” and More of Self-Publishing
Recorded last week at uPublishU, the day-long self-publishing pre-conference program of BookExpo. Featuring Jenny Pedroza, co-founder of the Writers Coffee Shop; Mark Coker, Founder, Smashwords; Sandra (Sandy) Poirier-Diaz, President, Smith Publicity, Incorporated;...BTB #299: E-magination 2012
Recorded in San Francisco at PublishingUniversity 2012, and presented by the Independent Book Publishers Association. Panelists Molly Birckhead, Senior Online Marketing Manager, HarperOne; Allen Noren, VP Online, O’Reilly Media; and Cynthia Shannon, Publicity...BTB #297: BookExpo 2012 Preview With Steve Rosato
Business cards? Check! Online show planner? Advil? Check! Baby powder? Er, um… check? If you’re preparing for BookExpo America, you’ll need all of that and more. At least that’s the advice from the man responsible for the largest annual book trade fair in the United...OnCopyright 2012 Interviews
Interviews from CCC’s OnCopyright 2012