Best of BTB: Let the Chaos Begin!

October 1 opens “30 Days of Chaos,” a free national event dedicated to preparing for media and marketing’s digital future. Organized by Bob Garfield around the publication of his new book, The Chaos Scenario, “30 Days of Chaos” will enable and empower you, your...

BTB #122: Return of The Campaign Poster

The historic 2008 Presidential campaign saw the revival of the campaign poster says historian Hal Wert, whose new book, Hope: A Collection of Obama Posters and Prints, just out from Zenith Press in Wisconsin, documents this phenomenon. The “old” form of the poster,...

BTB #119: Textbook 2.0

Amazon’s launch of a “textbook-ready” Kindle aside, the news on technology and textbooks isn’t just about delivering content. Panelists for this year’s TAA Conference – including Roth Wilkofsky, President of the Arts and Sciences Communication, English, and Political...

BTB #118: Pledge Allegiance to Content Nation

One of this country’s leading information pundits tells Christopher Kenneally that it’s time to salute a new flag. John Blossom, author of Content Nation, explains how we all are going boldly into new frontiers online: “It’s not necessarily that people’s passports...

BTB #117: How AAP Explains The Settlement

In this session, recorded on July 15th, Chris Kenneally interviews Allan Adler, Vice President for Legal and Governmental Affairs for the AAP. Mr. Adler discusses the benefits of the proposed settlement; AAP’s reaction to the U.S. Dept. of Justice evaluating it...

BTB #108: Social Media Tools and Tips

Thanks to Facebook, YouTube, Twitter, FiledBy and more, “people get the things they need from each other, rather than from corporations,” observes Groundswell author Josh Bernoff. For authors taking on the responsibilities of marketing their work and their careers, he...

Best of BTB: Advice for ‘Accidental’ Authors

For one thing, says author/publisher/software developer Susan Daffron, “forget bookstores. People buy our books exclusively online…because that’s where people are shopping anyway.” Daffron shared with Chris Kenneally her provocative and insightful advice on what it...

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