Sep 16, 2012 | Digital Transformation, News
In 2008, book industry veteran Kristen McLean began research for a book seeking to answer the question “How many decision-makers have to touch a book on its way to market?” Even within a major publishing house, she realized, most people didn’t know the answer to this...
Sep 2, 2012 | Best of VOC, Copyright
At the recent OnCopyright 2012 conference, Robert Levine explained for the audience in a keynote speech how the commonly used language of copyright shapes the debate and makes for confusion on the fundamentals “I don’t think copyright infringement is stealing,”...
Aug 20, 2012 | Digital Transformation
Over the years, the book industry’s bestseller lists have multiplied and grown to include emerging formats from paperback and mass market to today’s e-books, But a new bestseller list will take an innovative approach to ranking digital titles – one that, for the first...
Jul 22, 2012 | Digital Transformation, News
Across all of book publishing, the journey from print to digital is about much more than form factor. In the professionally-focused STM sector, publishers of scientific, technical and medical texts face are reckoning with seismic shifts in the way their content is...
Jun 3, 2012 | Digital Transformation, Events
Recorded in San Francisco at PublishingUniversity 2012, and presented by the Independent Book Publishers Association. Panelists Molly Birckhead, Senior Online Marketing Manager, HarperOne; Allen Noren, VP Online, O’Reilly Media; and Cynthia Shannon, Publicity...