All Episodes
BTB #79: Sharing and Selling User-Generated Content
For Creative Commons execs Mike Linksvayer and Melissa Reeder, the focus is always on sharing, but what’s new from CC is an initiative that adds selling. Chris Kenneally spoke with them ahead of next week’s UGCX conference in San Jose about “making copyright work on...
BTB #78: Pub. U. Preview: Make Friends With Freelancers
That's what PR maven Marika Flatt recommends for publishers and authors who want to get their stories out, especially on limited budgets. In this installment of "Publishing University Previews," Flatt and her colleague Kate Bandos talk about the care and feeding of...
BTB #77: Want Textbook Success? It’s By Design
Maybe you can’t judge a book by its cover, but the basic rules of marketing dictate that many a book is bought because it looks worth the reading. In fact, advises Robert Christopherson, creator of the leading physical geography texts in the US and Canada, textbook...
Making Copyright Work on the Internet
That's what Creative Commons Vice President Mike Linksvayer says about CCC's Ozmo.com in a short take from a recent interview with Chris Kenneally for an upcoming Beyond the Book podcast. The full interview is scheduled for release on February 2, ahead of the UGCX...
BTB #76: Pub. U. Preview: Publicist Lissa Warren
In the first of a quartet of "Publishing University Preview Podcasts," publicist Lissa Warren tells Chris Kenneally what it takes to get you and your book on television. A good first step, she suggests, is a YouTube "sampler" that lets newsrooms see what you have to...
Best of BTB: Live From Anywhere… Getting Authors Air Time
Every author’s New Year’s Resolutions include getting more attention for his or her latest book. But as newspapers shrink and travel budgets are slashed , that’s more difficult than ever. For authors and publishers alike, the radio tour is an efficient, cost-effective...
Best of BTB: Uncovering Race Coverage
Chris Kenneally and “Beyond the Book” returned to the Miami Book Fair for “Uncovering Race Coverage: What We Mean When We Write on Race, Politics and the American Scene.” Kenneally was joined by Keith Woods, Dean of Faculty of the Poynter Institute, along with Brad...
Happy Holidays from Beyond the Book and CCC!
As we approach the end of 2008, and behalf of everyone at Copyright Clearance Center, I want to extend my best wishes for the coming new year. These last twelve months have seen many changes in the world, and perhaps the only safe prediction is that many more changes...
BTB #75: In This Class, They Read Books – and Publish Them
While in Portland, Oregon, for the PubWest conference, Christopher Kenneally learned from Dennis Stovall about an unusual sort of graduate school program that doubles as a book publisher. Ooligan Press at Portland State University is dedicated to teaching the art and...
BTB #74: Live From Anywhere… Getting Authors Air Time
For authors and publishers alike, the radio tour is an efficient, cost-effective way of reaching audiences far and wide. From his executive offices at Planned TV Arts, the agency that perfected the idea, Brian Feinblum gives his tips for a winning radio appearance....
BTB #73: Advice for “Accidental” Authors
For one thing, says author/publisher/software developer Susan Daffron, “forget bookstores. People buy our books exclusively online…because that’s where people are shopping anyway.” Daffron shared with Chris Kenneally her provocative and insightful advice on what it...
Ozmo Launched to Help Artists License Content for Commercial Use
Copyright Clearance Center, the world's largest provider of copyright licensing solutions, has announced the beta launch of Ozmo (www.ozmo.com), a web-based service that makes it easy for independent content creators to license the use of their work for commercial...