All Episodes
BTB #126: San Antontio: Great Plains and Texas Crossroad
It’s a TAA tradition: Geographer Robert W. Christopherson opens each annual TAA conference with a “geo-primer,” a one-hour crash course on geography and “place.” For this year’s visit to San Antonio, the award-winning geography textbook author explored the city as a...
BTB #125: For Lunch, A Buffet of Trade Publishing Insights
Publishers Lunch creator Michael Cader last week visited CCC’s office to address a gathering of rightsholders. The trade book publishing guru-in-chief dished out reviews on the latest news on the Google Book Settlement case, and offered his take on vooks, instabooks,...
BTB #124: At Frankfurt, CCC Has Licensing Covered
Please join Jake Kelleher from CCC at Frankfurt Book Fair in the Forum Innovation located in Hall 4.2 on Wednesday, 14 October at 13.45 and Thursday, 15 October at 10.00 for a half hour presentation titled Licensing Solutions to Monetize ALL Your Digital Content....
BTB #123: For Frankfurt, Helpful Hints
With Frankfurt Book Fair opening next week, it’s time to check in again with Dawn Bruno, Global Publishing Team Leader and International Trade Specialist for the New York City branch of the U.S. Commercial Service (an export promotion agency within Commerce) and...
Upcoming Conference: Writers Face the Digital Age in Boston
"Shall We Write for Free or Shall We Write for Pay? Writers Face the Digital Age” – a conference on issues of vital concern to writers in every genre – is coming to the campus of Northeastern University in Boston, on Friday, October 16 and Saturday, October 17....
Best of BTB: Let the Chaos Begin!
October 1 opens “30 Days of Chaos,” a free national event dedicated to preparing for media and marketing’s digital future. Organized by Bob Garfield around the publication of his new book, The Chaos Scenario, “30 Days of Chaos” will enable and empower you, your...
BTB #122: Return of The Campaign Poster
The historic 2008 Presidential campaign saw the revival of the campaign poster says historian Hal Wert, whose new book, Hope: A Collection of Obama Posters and Prints, just out from Zenith Press in Wisconsin, documents this phenomenon. The “old” form of the poster,...
BTB #121: Google Books Settlement: Update With Lois Wasoff
Since its announcement in October 2008, the proposed class action settlement in the Google Books case has raised questions and concerns from authors, publishers, governments and others around the world. With deadline dates for opting out now passed, and thousands of...
BTB #120: Get To Work On Facebook
Facebook Can Get You Fired, warns Paul Dunay, social media heavy and B2B marketing savant. But the fast-growing worldwide crowd of online “friends” can also get you work or find you new customers, he says. Co-author of the new Facebook Marketing for Dummies, Dunay...
BTB #119: Textbook 2.0
Amazon’s launch of a “textbook-ready” Kindle aside, the news on technology and textbooks isn’t just about delivering content. Panelists for this year’s TAA Conference – including Roth Wilkofsky, President of the Arts and Sciences Communication, English, and Political...
Upcoming Webinar: Authors, Publishers – Be Copyright Savvy!
On Wednesday, September 16, 2 p.m. Eastern, join Beyond the Book’s Christopher Kenneally for a free Webinar, Copyright for Today’s Dynamic Publishing Environment. Copyright Clearance Center knows that protecting and managing your copyright is fundamental to your...
BTB #118: Pledge Allegiance to Content Nation
One of this country’s leading information pundits tells Christopher Kenneally that it’s time to salute a new flag. John Blossom, author of Content Nation, explains how we all are going boldly into new frontiers online: “It’s not necessarily that people’s passports...