All Episodes
BTB #219: Skills for Scholars
Today, we partner with the Text & Academic Authors Association (TAA), to present, “Fine-Tuning Your Work,” recorded at the 2010 TAA Conference, and featuring publishing industry consultant Laura Poole of Archer Editorial Services on “Writing, Editing & Publication...
BTB #218: Tips For E-Book Success
A first-hand report on the e-book revolution from Angela James, executive editor of Carina Press, the "digital first" imprint from Harlequin. A prolific blogger, James is leading the charge to create a business model for e-books in trade publishing. "Avoid thinking of...
BTB #217: The Second Web
Yesterday, to close out the NFAIS 2011 Conference, John Blossom gave the Final Keynote, presenting his thesis of a "Second Web," a Web that moves beyond the digital and virtual toward a Web that "Works Like the World." The founder of Shore Communications and author of...
BTB #216: Publishing, Dead or Alive?
Attend enough conferences on the future of publishing, and pretty soon, you start to wonder if the future of publishing is conferences about the future of publishing. The small talk and the big presentations alike often portray an industry that is diplomatically...
BTB #215: Context First: A Unified Field Theory of Publishing
Shortly after his keynote address to last week’s Tools of Change conference, Magellan Media's founder and industry blogger Brian O'Leary reiterated to Chris Kenneally his cautionary thesis against elevating content over context. O’Leary explained his concern over “the...
BTB #214: Sharing Stories With A Message
When publishing veteran Ashley Gordon opened her Mockingbird Publishing venture last summer, she realized, “This was my opportunity to take what I’ve learned and do something that really made my heart move,” she explained recently to CCC’s Chris Kenneally. “At...
BTB #213: Two Paths, One Goal
One year into the iPad era, publishers, application developers and device makers remain in search of the holy grail: monetization of content. Two recent announcements from Apple and Google put their respective solutions on two divergent tracks. Joining Beyond the Book...
BTB #212: For E-Books, an ISBN Dilemma
Not so long ago, a book was an unmistakable object. Then someone came along and started digitizing content, and very soon, books were something else, something much more than ink on dead trees. That transformation, indeed the redefinition of books, matters enormously...
BTB #211: For Authors, The Brand Is A Commitment
What does it mean to an author that he or she needs to become a “brand”? It’s a commitment to readers, agree a panel of agents and publishing executives who spoke at the recent Digital Book World Conference in New York City. “The assumption used to be for many authors...
BTB #210: Why E-Textbooks Make Sense
The reasons to welcome the arrival of e-textbooks are many, say a leading textbook authors' representative and a literary agent with extensive experience in the field. Richard Hull, executive director of the Text & Academic Authors Assoc., and his TAA colleague,...
BTB #209: A World of Copyright
With the launch last fall of RightsDirect, CCC’s European subsidiary, Copyright Clearance Center is looking to meet better the needs of multinational corporate customers.” As Kim Zwollo, RightsDirect’s general manager explains to Chris Kenneally, “One of the...
BTB #208: France Gets Its E-Book Moment
The world came to the 2011 Digital Book World Conference in late January. At Editis, one of France's leading publishers, Virginia Clayssen oversees digital development. In an interview with CCC's Chris Kenneally, she accounts for why France has not yet had its ebook...