As print textbooks eventually do give way to courseware, industry analyst Michael Cairns says, college professors, administrators and students will appreciate an education delivered in 21st century models.

Michael CairnsWhile it has long been foretold that the print textbook would disappear, the revolution has actually taken quite a bit longer than people anticipated.

As print textbooks eventually do give way to courseware, industry analyst Michael Cairns says, college professors, administrators and students will appreciate an education delivered in 21st century models.

“Textbooks served a tremendous benefit and purpose for the last 200 years or more and were quite useful in the marketplace,” he tells CCC’s Chris Kenneally.

“But when you see some of the ability to build in and make use of technology in the delivery of the content and the delivery of subjects, [you see that] students can have the opportunity to benefit from better products and more effective outcomes from the materials that they have access to through the classroom.”

The discussion was presented by the Textbook & Academic Authors Association as part of its special summer webinar series.

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