Forrester Research’s James McQuivey has opened Digital Book World 2011 this morning with results of the first annual Publishing Executive Survey. In a preview of his keynote address, McQuivey provides insight into critical areas including backlist ebook availability, content piracy, staffing changes, and more.
At Forrester, McQuivey covers consumer media technology – from eReaders and iPads to Netflix, and iTunes – examining why some media products and services succeed while others fail.
Last month, Forrester Research’s James McQuivey spoke with CCC’s Chris Kenneally about why 2010 was the year for ebooks and what the next 12 months could bring to publishing.