For one thing, says author/publisher/software developer Susan Daffron, “forget bookstores. People buy our books exclusively online…because that’s where people are shopping anyway.”
Daffron shared with Chris Kenneally her provocative and insightful advice on what it takes to make a publisher out of an author during a break in the 
annual PubWest conference last fall.
For more tips from Susan Daffron, download this article (PDF).
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